Event Details

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  Event: 2010 Marketing Caravan
  

                          2010 Marketing Caravan Agenda

   

  March 23, 2010 – Guelph  $55. plus GST 8:30-8:45 a.m.  Welcome-Opening remarks 8:45 – 10:15 “When Pigs Fly” - Jolene Brown During this eye opening presentation we will - examine changes in Agriculture today and review five factors that influence today’s            purchasing decisions. - take a close look at our behaviours- people must “buy you” before they “buy from you”- gain new ideas to provide greater value to your deserving customers 10:15 – 10:30 Break 10:30-11:00 : Local  feature presentation 11:00 – 12:00 “Show and Tell” - Jolene Brown This is your turn to bring your business or industry to fellow attendees. You have 2 minutes to share one an item of interest from your business ( value added product, something that has you excited); a fact about your industry or business ( current market focus, innovative change); or a concern in your industry. Come prepared! 12:00- 1:00 Lunch 1:00 – 2:00 “Get the Media talking about your Agri-business” - Annemarie Pedersen In this informative, hands-on segment you will: - learn the basics for working with the media and discover ways to enhance your message to build interest- learn how to identify and work with reporters to tell your story and improve awareness of your agri-business. - learn how to build your key messages and pitch it to local, agricultural and other media outlets- learn the do’s and don’ts for all aspects of media relations- leave with a guide to build your own media relations plan 2:00 –2:15 Break 2:15 – 3:15 “Get the Media talking about your Agri-business” cont’d - Annemarie Pedersen 3:15 – 3:50 Keepers and Questions - Jolene Brown Identify what you will do differently from attending the workshop or something you will share with others who couldn’t attend. Take the opportunity to ask questions to the presenters or participants. 3:50-4:00 Celebration Summary- Jolene Brown 4:00- 4:15 Closing comments OFFMA office at:OFFMA, 2002 Vandorf Rd., Aurora, ON L4G 7B9Fax: 905-726-3369, ph: 905-841-9278, info@ontariofarmfresh.comMakecheques out to Ontario Farm Fresh Marketing Association